When I walked into Acne on a Saturday afternoon I was surprised to see a man playing on a yellow piano with old books stacked on top of it, which made me feel welcome and at ease. The interior on the ground floor is very simple and classy with dusty white walls and wooden floor and stairs plus a dim lighting that gets you into calm and relax mood.
Acne is divided in to four floor ground floor is menswear then up to women’s wear third is jeans and last it is a exhibition area. The floor space are not big areas, largest is the ground floor even that isn’t too big. The store is placed at the beginning of Dover Street which is not a very busy street.
Women’s wear has a small but cozy brightly light area with three very large paintings and a three piece mirror and also three fully dressed mannequins in A/W collections a lot of staff members for a tiny space area to help the customers choose and make them feel special by telling them how great they look or saying things like it really brings out your true shape and your eyes.
The trend for acne is dull colours such as dusty blue, warm night blue, navy green. They have minimalistic tailoring but still keep it quite interesting in shape. Not many prints were seen. The styles I saw was military and some fur plus knitted jumpers for cold winters.
The prices ranges from £50 to approximately £2800, fur and leather is always more expensive. This is clearly for those who have a more sophisticated and calm aura. The ages of the customers are between 23 and35, this probably are people with good jobs.
In the end I think that this shop has a lovely atmosphere that the interior design and staff members contribute to, makes you want to stay for a longer time and you know you will be well welcome the next time you drop by for some shopping.
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